The Challenge

Wear X Rare was hosting its very first fashion show. The goal was not only to document the event, but to capture the details in the garments, the atmosphere in the room, and the energy of a brand stepping onto the runway for the first time.

The content needed to feel immediate and “phone-first”, built for social media, not traditional fashion film.
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The Solution

Traoz structured and produced a social driven event film focused on movement, texture and personality.

We captured:

• Close details of fabrics and silhouettes
• The audience experience
• On-site interviews with attendees
• The brand’s identity in motion

The production was designed specifically for vertical, mobile viewing, fast, immersive and platform optimised.
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The Result

Wear X Rare gained a strong digital launch piece that extended the life of the show beyond the venue, turning a physical event into ongoing social presence and brand momentum.