TRAOZ LAB

Pre-production direction
for podcasts, shows and content formats.

TRAOZ LAB is where decisions are made before production begins.
Before teams, budgets and timelines are committed.

Powered by The Traoz Method.

What is TRAOZ Lab?

TRAOZ LAB is a producer-led working session by Traoz Productions.
It exists to define whether a format should exist at all, and if so, how.

This is not about execution.
This is about intent, role and structure.

Most content fails before it’s produced.
TRAOZ LAB is designed to prevent that.

What happens in TRAOZ Lab

TRAOZ LAB is a focused, high-level session where we:

  • Define the role of the format within your brand or business

  • Decide what the format is, and what it is not

  • Establish a structure that can hold over time

  • Clarify whether production should move forward

Decisions are made.
Direction is set.

Who TRAOZ Lab is for

  • Brands considering a podcast or long-form content format

  • Founders before investing in content production

  • Teams needing clarity before committing resources

  • Organizations where content needs a clear role,
    not just presence

What you leave with

After FORMAT LAB, you have:

  • A clearly defined format

  • A clear understanding of its role and purpose

  • A production-ready direction

  • A decision on whether to proceed, or not

THE TRAOZ METHOD

TRAOZ LAB is based on The Traoz Method —
our pre-production framework used across Traoz Productions’ work.

Parts of the method are accessible through TRAOZ LAB,
a private Traoz Productions space for pre-production thinking,
used by clients and collaborators.

ACCESS

FORMAT LAB is a producer-led pre-production session.

This is not coaching or exploration.

Please answer the questions carefully. Applications are reviewed by Traoz Productions.

TRAOZ LAB is offered by application.

If accepted, you will receive details regarding scope, timing and access.

FORMAT LAB is offered by application.