The Challenge

Unga Eldsjälar was created to give space to young individuals driven by purpose, but a vision alone is not enough.

The challenge was to build more than a brand.
It required a clear identity, emotional resonance and a storytelling structure strong enough to carry both individuals and community.

The platform needed to feel authentic, grounded and inspiring, without becoming performative.
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The Solution

Traoz developed the visual and narrative foundation behind Unga Eldsjälar.

The work included:

• Defining the core message and positioning
• Creating visual direction and tone
• Producing film and photography aligned with the mission
• Structuring communication for long-term consistency

The focus was not only on aesthetics, but on clarity and credibility.
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The Result

Unga Eldsjälar launched as a structured, emotionally anchored platform where young changemakers could feel seen and supported.

The project demonstrates Traoz’ ability to build storytelling from the ground up, combining strategy, identity and execution into one coherent narrative.