The Challenge

Altro had completed a renovation project at PS Matsal in Stockholm, initially documented through before-and-after photography.

While the visual transformation was clear, something was missing:
The human perspective.

How did the new flooring impact daily operations?
What did it mean for the restaurant owner?
How did it perform in a real, high-pressure kitchen environment?

The project needed more than documentation, it needed context and credibility.
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The Solution

Traoz expanded the scope from still photography to a structured video case with interview.

By capturing:

• The restaurant owner’s perspective
• The functional benefits in daily operations
• The atmosphere and flow of the space

We transformed a renovation story into a living testimonial.

The result was not just visual proof, but emotional validation of the product’s impact.
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The Result

Altro gained:

• A stronger customer case
• Authentic endorsement from the end client
• Multi-format material for sales and marketing
• Content that communicates both performance and feeling